Photography.
Photography.
Photography becomes the first visual expression of confidence and self-definition within the project, setting the emotional tone for everything that follows.
We have the lyrics, we have the song produced, and it’s even been pressed onto vinyl, so now the question becomes: what brings it all to life? The next stage is about revealing the people behind Spring. This is where the project shifts from sound into identity.
The art direction we originally discussed—lo-fi, personal, raw, and authentic—now needs to be fully realised through portrait photography before the music video begins. Working with portrait photographer Frances Kennedy, the focus is on capturing each individual not as a performer behind a role, but as themselves: honest, expressive, and grounded in their own creative identity.
They act as a visual foundation for the music video, ensuring that the same sense of intimacy, vulnerability, and authenticity carries through consistently into the moving image and overall narrative of Spring.
Each member of the group approached the photoshoot as an opportunity to define how they wanted to be seen, not just as collaborators on a track, but as individuals with their own identity, energy, and presence. Bringing their own references, moods, and personal influences into the space, they explored how posture, styling, expression, and setting could communicate something honest about who they are.
For some, this meant leaning into softness and vulnerability; for others, confidence, attitude, or playfulness became central. What emerged was a collective yet diverse visual language, where each person’s persona felt intentional and self-defined. The shoot became less about performing and more about owning space, capturing a moment where personality, creativity, and identity aligned.
